The seasonal theme “NATTA SYNTH UP” takes “NATTA” as its core symbol — the foundation of the brand’s distinctive DNA and the origin of every experience.“Synth” is inspired by synesthesia — the fusion of multiple senses — representing the brand’s vision to transcend single-sensory boundaries and create cross-sensory experiences shaped through sight, sound, touch, taste, and scent.“UP” not only forms part of the brand name, but also signifies elevation, activation, and progression.Together, NATTA SYNTH UP expresses the brand’s belief in perceiving the world through a richer, more vibrant lens — encouraging people to awaken their senses and connect with life in deeper, more multidimensional ways.